For this co-production with Rihanna’s production company I was asked to pitch a variety of social experiences to engage with the key 16-25 female demographic. In end we decided to focus on the ‘street style’ phenomenon and aggregate imagery across all the social platforms. We teamed up with Feedmagnet to create a moderated social feed across Facebook, Instagram and Twitter. Having built the aggregation tool we were able to reskin it for a variety of other Living shows such as ‘Pimp my Closet’ and ‘Cook to Markets’. That's now my new rule: build once and reskin.
Also see the Zeebox ‘Style Me’ app at the bottom of the page
Targeting the teens who are on Zeebox while watching the programme this game was originally meant as a link to Star Dolls new mobile game ‘Fashion Inc’. The app was not ready to launch during the programme’s broadcast so we reformatted our game into a Facebook marketing tool for the programme itself.
