Working with design courses around the UK inspired me to launch The Sky Arts Stings competition as avenue to support craft skills and to open up the Sky airways to fresh young talent. The creativity and the quality of the work that was entered inspired us to position the student work at the core of the Arts channel identity, tying directly into our brand value of making the arts accessible to all. Four years on we have worked with scores of talented young people, helping them to launch their careers and inspiring ourselves in the process.
Jed Cullen works with DOP Tony May on some of the finer production detail. (Spoken)