How Sky Sports pushed back the challenge from BT Sport
Surely this is a marketeer’s dream: out of the blue a corporate giant challenges your company’s dominance in its core sector. You have to act and fast!
Sky Sports marketing created a rapid response team to counteract the BT Sports launch. As part of digital team on this project, the UX lead, the editor and I worked on a quick launch microsite made from pre-built CMS modules. The result was a information centre where customers could get a side-by-side comparison of packages and services as well as special deals for new Sky Sports customers.
