Sky Living commissioned a Facebook app to coincide with the airing of ‘Jade's Legacy’ a programme that documented Jade Goody’s final year battling cervical cancer and her campaign to encourage younger women to book smear tests.  The aim was to get women to post pledges to book their test on their Facebook wall.  In an effort to get over a natural inclination to keep this sort of knowledge private, I designed a butterfly message board that allowed the user to add a personal message on a butterfly of her choice.  The wall post was the butterfly coupled with a heartfelt public message to book a test without delay.