Creative  direction  | Where digital meets broadcast

Sky IQ
marketing website

The brief:  a complete top to bottom redesign of the Sky IQ B2B site.

Sky IQ is Sky's data mining and analytics subsidiary.  They have developed a viewer panel 500,000 UK households and use data generated from their set top box interactions to help Sky make decisions about advertising placement and content development.  The marketing team at IQ approached us to make them a website that would help tell their story to a variety of businesses in the media and advertising sector.  They had difficulty making the IQ proposition clear and wanted the website to provide an engaging first contact experience.  This was a terrific project to work on as IQ is fascinating business and telling their story simply and clearly was the best kind of challenge.


Style guide 

Pages below from photography guidelines of style guide