Creative  direction  | Where digital meets broadcast

Project Purple

How Sky Sports pushed back the challenge from BT Sport    

Surely this is a marketeer’s dream:  out of the blue a corporate giant challenges your company’s dominance in its core sector.  You have to act and fast!  
Sky Sports marketing  created a rapid response team to counteract the BT Sports launch.  As part of digital team on this project, the UX lead, the editor and I worked on a quick launch microsite made from pre-built CMS modules.  The result was a information centre where customers could get a side-by-side comparison of packages and services as well as special deals for new Sky Sports customers.