Creative  direction  | Where digital meets broadcast

My Sky customer
account service

The brief:  create an easy entry experience to encourage customers to use their online services.

I spent sometime with the Sky e-experience team retooling the My Sky customer account entry path.  Uptake of the online service was poor due a confused login process along with an entry page that took far too long to download.  Customers went offline for their information.  My job was to ensure a clean, clear and quick loading experience that reduced the burden on the call centres.  Working with technology, the UX designer and I established key information with the quickest return path,  enabling the page to load instantly.  This data become the building blocks of the page.  The result is entry point with a quick snapshot of all the customer’s key account information on one page with direct links to all the supporting pages.