Sky Travel’s previous audience had been the bucket and spade brigade; families with young children who booked package beach holidays in all inclusive resorts. With the rise of budget holiday e-tailer, these families moved online leaving a core TV audience of mature vacationers who were keen to cruise and had the disposable income to try more expensive options such as ski and spa holidays. For this project I chose to focus not on the people but on the sensual pleasures of travel, the colour, texture and light.
