Promote the Sky Movies exclusive miniseries, Neverland; a prequel to the Peter Pan tale.
As part of the digital approach to Sky Creative’s 360 campaign for this Sky Movies summer family movie, we created a go to portal to support the Sky Movies editorial team. It was the one stop shop to find out more about the star cast, including Rhys Ifans, Anna Friel and Bob Hoskins and get behind the scenes videos of the production itself. We worked with all parts of the creative team coordinating video and print elements into the digital creative. We also created an interactive discovery map of Neverland itself based on the director's personal sketches. Having access to original production artwork gave the project as distinctive quality that we couldn't have gotten otherwise.
